For 60 years, LINDT GOLD BUNNY has been an annual spring tradition, hopping its way into millions of Easter baskets and egg hunts year after year. In honor of this momentous occasion, Lindt is gearing up for a ton of exciting events that will enable fans and chocoholics to join in the celebration, while also supporting a great cause!
Autism Speaks Partnership:
Now in its fourth year, Lindt is partnering with Autism Speaks, the global leader in autism advocacy, to bring help and hope to the millions of families impacted by autism. When you do each of the following, Lindt will donate to Autism Speaks:
- 10¢ for each purchase of a LINDT GOLD BUNNY (up to $100,000)
- $1 for every Lindt eCard sent (up to $5,000)
- $2 for every purchase of a pre-filled Easter basket from Lindt.com, Lindt retail stores, and Lindt R.S.V.P. consultants (up to $10,000)
- $25 for every Pinterest Easter Pin creation & $1 for every #Pin4Autism re-pin (up to $10,000)
LINDT GOLD BUNNY Celebrity Auction:
To honor the 60 years that Lindt chocolate has been part of Easter traditions, more than 75 celebrities will be participating in the 2012 LINDT GOLD BUNNY auction. The impressive list of stars includes the likes of celebrity couple and actors, Sarah Jessica Parker and Matthew Broderick, singer Celine Dion, “Fashion Police” host and comic, Joan Rivers, famed footballer Tim Tebow, ever-popular octogenarian, Betty White, Emmy and Tony Award winner, Billy Crystal, and multiple Academy Award winning actress and singer, Barbra Streisand.
Through the auction, the celebrity-autographed porcelain LINDT GOLD BUNNY figures will be auctioned off on Ebay, from March 8 – 18th. 100% of the proceeds from the auction will benefit Autism Speaks. The auction will officially launch on March 8th in New York City, with actress and autism advocate Holly Robinson Peete joining representatives from Lindt and Autism Speaks to open the bidding and to celebrate the 60th birthday of LINDT GOLD BUNNY. Peete, whose son, Rodney, has autism, has long worked to raise awareness and funds for the cause. As a participant in the third season of “Celebrity Apprentice” in 2010, Peete played for her own charity, the HollyRod Foundation, which provides support for families affected by autism. Early last year, Peete also hosted a weekly series on the daytime talk show, “The Talk” promoting autism awareness.
LINDT GOLD BUNNY Day:
To celebrate the 60th birthday of the LINDT GOLD BUNNY, Lindt will be hosting the company’s first-ever LINDT GOLD BUNNY Day. On March 8, 2012, one month before Easter, Lindt will be inviting chocolate lovers across the country to join in the celebration of the iconic figure’s milestone birthday by hopping down the chocolate bunny trail to their nearest Lindt store or shopping online at Lindt.com. During the event, Lindt will give away more than 30,000 milk chocolate LIDNT GOLD BUNNY Day products in celebration of 60 sweet years. The first 500 customers at each Lindt Chocolate store on LINDT GOLD BUNNY day will receive their very own 100g milk chocolate LINDT GOLD BUNNY, absolutely free. The first 500 Lindt.com visitors who purchase any product will receive a free 3.5 oz LINDT GOLD BUNNY. Lindt will also be giving away free LINDT GOLD BUNNY products to consumers who attend a Lindt Chocolate R.S.V.P. party on LINDT GOLD BUNNY Day.
As Easter draws nearer, it is hard not to get excited about all the fun Lindt traditions associated with this lovely spring holiday. This year’s 60th birthday LINDT GOLD BUNNY celebration at Lindt will not only help showcase the company’s history and tradition of premium excellence chocolate, but will give chocoholics everywhere even more reason to get their Easter baskets out early!