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Lindt Chocolate Unwrapped http://blog.lindtusa.com Fri, 23 Nov 2012 14:00:55 +0000 en-US hourly 1 http://wordpress.org/?v=3.9 Michael Symon Joins Lindt to Unveil Limited-Edition Mocha Coconut Dark Chocolate Bar in Conjunction with The Culinary Institute of America http://blog.lindtusa.com/michael-symon-joins-lindt-to-unveil-limited-edition-mocha-coconut-dark-chocolate-bar-in-conjunction-with-the-culinary-institute-of-america/ http://blog.lindtusa.com/michael-symon-joins-lindt-to-unveil-limited-edition-mocha-coconut-dark-chocolate-bar-in-conjunction-with-the-culinary-institute-of-america/#comments Fri, 23 Nov 2012 14:00:55 +0000 http://blog.lindtusa.com/?p=707 Continue Reading...]]> If you could create a new flavor for a dark chocolate bar, what would it be?  This is the question Lindt posed to students at The Culinary Institute of America (CIA) in the Lindt EXCELLENCE Recipe Challenge.

This past weekend, Lindt brought together the 10 finalists from this student scholarship contest, who created recipes for a new dark chocolate bar inspired by the EXCELLENCE collection.  Joined by celebrity chef/restaurateur Michael Symon and representatives from the CIA, Lindt unveiled the winner of the Lindt EXCELLENCE Recipe Challenge – Baking & Pastry Arts student Meredith Walter, whose winning recipe concept inspired the new Lindt Mocha Coconut bar.

Celebrity Chef/restaurateur Michael Symon and Lindt Master Chocolatier Ann Czaja unveil the new limited-edition Lindt Mocha Coconut dark chocolate bar, selected as the winner of the Lindt EXCELLENCE Recipe Challenge.

To celebrate the 10 finalists, Lindt hosted a celebration event at the Jimmy at The James Hotel complete with fondue stations, tea and chocolate pairings and a chocolate fountain with delicious food for dipping.  The CIA student finalists were invited to celebrate their accomplishments and meet Michael Symon, a CIA alumnus himself.

Symon, who served on the judging panel for the student scholarship contest, joined Lindt Master Chocolatier, Ann Czaja, in officially unveiling Lindt Mocha Coconut as the winning dark chocolate bar.  Like Lindt, Symon is a strong supporter of future culinary professionals and shared some advice with the aspiring chefs in attendance.Lindt Mocha Coconut, which features a unique coffee flavor with toasted coconut pieces, has a suggested retail price of $3.85 and is now available exclusively at Lindt.com and select Lindt Chocolate Shops, while supplies last. In addition, Lindt is furthering its commitment to culinary education by donating $1 to The Culinary Institute of America for every Lindt Mocha Coconut bar purchased.

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Mocha Coconut – The Limited-Edition Bar Inspired by EXCELLENCE http://blog.lindtusa.com/mocha-coconut-the-limited-edition-bar-inspired-by-excellence/ http://blog.lindtusa.com/mocha-coconut-the-limited-edition-bar-inspired-by-excellence/#comments Tue, 20 Nov 2012 21:37:27 +0000 http://blog.lindtusa.com/?p=703 Continue Reading...]]> This summer, students at The Culinary Institute of America (CIA) had an opportunity to enter the Lindt EXCELLENCE Recipe Challenge, a scholarship contest hosted by Lindt Chocolate and the CIA. CIA students challenged their culinary creativity and expertise to develop a new chocolate bar, inspired by the Lindt EXCELLENCE collection of dark chocolate bars with innovative flavor combinations. Bar submissions were reviewed and judged by a panel of CIA chef instructors and Lindt representatives.

We are proud to announce Lindt Mocha Coconut, the winning bar recipe by Meredith Walter!

Lindt Mocha Coconut features rich coffee, delicate coconut flakes, and premium bittersweet chocolate in a simply satisfying combination of familiar flavors.  The winning bar was produced in limited quantities and is now available exclusively on Lindt.com and in select Lindt Chocolate Shops for a limited time.

The winner of the content, Meredith Walter, a baking and pastry arts student at The Culinary Institute of America, was inspired to develop the Mocha Coconut dark chocolate bar recipe concept after pairing two favorite flavors to create a special coconut birthday cake with mocha frosting for her mother and her uncle.

The recipe received applause from the judging panel:

“A simply satisfying combination of familiar tastes merge to create this limited-edition bar.”

-          Ann Czaja, Lindt Master Chocolatier

Lindt supports creativity and encourages innovation in culinary arts. We are happy to donate a portion of the proceeds from the sale of the contest-winning bar to support programs at The Culinary Institute of America.

Visit Lindtusa.com or select Lindt Chocolate shops to purchase the Lindt Mocha Coconut bar, available for a limited time only.

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Are You a Truffle Trivia Expert? http://blog.lindtusa.com/are-you-a-truffle-trivia-expert/ http://blog.lindtusa.com/are-you-a-truffle-trivia-expert/#comments Tue, 09 Oct 2012 03:00:15 +0000 http://blog.lindtusa.com/?p=677 Continue Reading...]]> Thank you for taking the Truffle Trivia! As a true chocolate lover, you must be curious to know the correct answers. Which question did you find the most challenging?

Question #1- Approximately how far would 1 million LINDOR truffles stretch if you placed them end to end?

Answer A – 12 Miles

Answer B – 25 Miles

Answer C – 47 Miles

Answer D – 59 Miles

Answer E – 100 Miles

Answer F – To the moon and back

Correct Answer: 47 Miles. LINDOR truffle is about 3 inches long. Therefore, a million truffles would stretch 3,000,000 inches far. As there are 63,360 inches in a mile, 1 million truffles would stretch approximately 3,000,000/63,360 = 47 miles far.


Question #2 –Approximately how many LINDOR truffles are made every day at the Lindt USA factory?

Answer A – 100 carefully handcrafted truffles

Answer B – ¼ million

Answer C – ½ of a million

Answer D – ¾ of a million

Answer E – 1 million

Answer F – Over 5 million

Correct Answer: Over 5 million. Approximately 5.1 Million LINDOR truffles are produced each day at the Lindt Factory in Stratham, NH. During peak demand, daily production reaches 8.4 million truffles!


Question #3 – Where does the word “truffle” derive from?

Answer A – Derived from the French tout autour, meaning “all round”

Answer B – Derives from the Latin word tuber, meaning “accumulation” or “ball”

Answer C – Derived from the French tranche, meaning “slice” or “block”

Answer D – Derives from the Latin word tragematum, meaning “sweet”

Answer E – Derives from the French truffe meaning “nose”

Answer F – Derives from the  Latin ineluctabiliter laevibus, meaning “irresistibly smooth”

Correct Answer: Derives from the Latin word tuber, meaning accumulation or “ball”.


Question #4 – During what decade were LINDOR truffles introduced to the world?

Answer A – 1950’s – The poodle skirt years

Answer B – 1960’s – The Beatles years

Answer C – 1970’s – The bell-bottom years

Answer D – 1980’s – The big hair years

Answer E – 1990’s – The www years

Answer F – 2610’s BC – The pyramid years

Correct Answer: LINDOR truffles were first introduced during the 1950s decade. Curious to learn more about LINDOR history? We invite you to visit Lindt corporate website for more information on our irresistibly smooth truffles.


Question #5– How many years would a supply of one million LINDOR truffles last if you ate one a day?

Answer A – Until the end of 2013

Answer B – 57 years

Answer C – 289 years

Answer D – 1568 years

Answer E – 2738 years

Answer F – 5276 years

Correct Answer: 2738 years. If you ate one truffle a day, you would have enough truffles for a million days. Given that every 4th year is a leap year: 1,000,000/365.25 = 2738 years (approximately).

Don’t forget to leave a comment a let us know which ones you got right!

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An Irresistible Moment for Mom http://blog.lindtusa.com/an-irresistible-moment-for-mom/ http://blog.lindtusa.com/an-irresistible-moment-for-mom/#comments Thu, 03 May 2012 19:12:40 +0000 http://blog.lindtusa.com/?p=646 Continue Reading...]]> We all have wonderful moments or memories of our mothers – reading a book together, letting go of her hand on the first day of school, shopping for prom gowns, planning our weddings, or watching her play with her grandchildren.  Many of us scramble to think of a way to say thank you (or wish someone would think of a great way to thank those of us that are mothers!) as the second Sunday of May approaches quickly. 

This Mother’s Day, Lindt wants to celebrate all mothers – our mothers, sisters, grandmothers, aunts, wives, best friends, etc. and give her that moment to herself, that irresistible moment to reward herself for all that she does for others.  The irresistibly smooth melting center of LINDOR can help Mom escape into a moment of pure joy.

Do you know a special Mom who deserves an irresistible moment to herself?  Starting today through Tuesday, May 8, you can enter below for a chance to win LINDOR for the special Mom in your life…or for yourself!

We will be giving away over forty (40) prizes.  Here are some of the prizes available to win:

 Three Prizes: A Mother’s Day Gift Basket filled with LINDOR in bags, bars, gift box, and a $50 SpaFinder Gift Card along with a year’s supply of LINDOR with a retail value of $220.

Ten Prizes: A Mother’s Day Gift Basket filled with LINDOR in bags and a gift box with a retail value of $40

Thirty Prizes: LINDOR Milk Bag 5.1oz with a retail value of $3.99.

We will be shipping all of our prizes to arrive on Thursday, May 10, just in time to give the most perfect gift – that “irresistible moment” – for Mother’s Day!

You can also visit our Twitter page on Monday, May 7 and Tuesday, May 8, to nominate a special Mom in your life using the hashtag: #LindtMoment4Mom and enter for a chance to win a gift basket in time for Mother’s Day.

So this Mother’s Day, be sure to remember that all mothers deserve an irresistible moment!

Share with us: Who will you be celebrating this Mother’s Day?

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Thank you! With your help, Lindt Raised $129,716 for the Autism Cause! http://blog.lindtusa.com/thank-you-with-your-help-lindt-raised-129716-for-the-autism-cause/ http://blog.lindtusa.com/thank-you-with-your-help-lindt-raised-129716-for-the-autism-cause/#comments Fri, 20 Apr 2012 14:03:51 +0000 http://blog.lindtusa.com/?p=639 Continue Reading...]]> Sixty years is nothing to sneeze at, and this year, Lindt GOLD BUNNY Day kicked off in grand fashion to celebrate 6 consecutive decades that Lindt chocolate has been a part of Easter traditions.  With your help, Lindt USA raised $129,716 in total this year for Autism Speaks.

To help get everything hopping, seventy-five celebrities participated in the 2012 Lindt GOLD BUNNY auction. The impressive list of stars included singer Celine Dion, famed footballer Tim Tebow, ever-popular octogenarian, Betty White, Emmy and Tony Award winner, Billy Crystal, and multiple Academy Award winning actress and singer, Barbra Streisand. 

Almost 1,800 total bids were accumulated for this year’s auction, with the biggest single bid going for the bunny signed by Ms. Streisand, earning the worthy charity $1,476 alone. Coming in a close second was everyone’s favorite “Golden Girl”, Betty White, whose golden cottontail brought in $1,375. In third place was “Glee” star, Dianna Agron ($598.52), followed by Celine Dion ($568), Jennifer Nettles ($415), and Tim Tebow ($405).

In addition to the auction, Lindt raised:

  • 10¢ with every purchase of Lindt Gold Bunny = $100,000
  • $1 with every eCard sent via lindtgoldbunny.com = $348
  • $1/$10/$25 for pins & re-pins in the #Pin4Autism Pinterest campaign = $10,000
  • $2 with every purchase of a pre-filled Easter basket via Lindt.com, Lindt Chocolate Shops, and Lindt Chocolate R.S.V.P = $4,240

Your participation this Easter season has helped bring hope to the millions of families impacted by autism.  One small bunny can make one BIG difference.

Thank you!

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Live at the Pebble Beach Food & Wine Festival http://blog.lindtusa.com/live-at-the-pebble-beach-food-wine-festival/ http://blog.lindtusa.com/live-at-the-pebble-beach-food-wine-festival/#comments Sun, 15 Apr 2012 14:33:02 +0000 http://blog.lindtusa.com/?p=633 Continue Reading...]]> This is EXCELLENCE Influencer Club member Terry M., reporting from the windy coast of central California at the 5th Annual Pebble Beach Food & Wine Festival!  This year, Lindt is the Festival’s Official Chocolate Sponsor, and I’m on-site this weekend to bring you live updates on happenings from the event.  

I spent my first day at the event (Saturday) in billowing tents full of revelers, tasting wines of wondrous quality and bites of gourmet foods that exploded with flavor and delighted the palate.  There were cauliflower croquettes and smoked salmon sliders on sweet Hawaiian bread; all kinds of variations on Cabernet Sauvignon and Chardonnay, and some enjoyable sparklers, both from France and California.

I started Saturday at a chocolate and wine pairing session with Lindt chocolate and Ferrari-Carano wines of Napa Valley.  Ferrari-Carano makes beautiful wines that pair well with Lindt chocolates – a highlight, and personal favorite, was the Ferrari-Carano PreVail West Face Cabernet-Syrah blend with Lindt EXCELLENCE 85% Cocoa.  Lindt Master Chocolatier Ann Czaja entertained us with a fact-filled presentation on the origins of chocolate; who knew that the Swiss were the first Europeans to figure out what makes great chocolate and still have a lock on the most consumption per person today?  She also had many laughs with Ferrari-Carano representative, David.  Those of us at the tasting table agreed that Ann and David made a great duo!

At the event, Lindt was offering attendees an exclusive first taste of its two newest chocolate bars, EXCELLENCE Coconut and EXCELLENCE Caramel with a Touch of Sea Salt. I challenged myself to find just the right wine to complement the new Coconut bar. Given that the chocolate had a fresh coconut taste with a dark bottom, I thought I should find an earthy Syrah or Zinfandel.  Lindt Master Chocolatier, Ann Czaja had a different idea; she thought I should find a sweet sparkling wine or Tawny Port.  After several attempts, a 2009 Pinot Noir from the Santa Rita Hills in Southern California, called Inception, wound up pleasing us both.  Thanks to the wine maker, Jonathan Hirsh!

My second day at the event promises more sensory experiences, thus I’ll have more updates for you soon!  Be sure to check back here, as well as on Twitter and Facebook for more on what’s happening at the event.

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Make Your Easter a Little Sweeter & Enter to Win a Lindt Hoppy Easter Basket http://blog.lindtusa.com/lindt-easter-basket-giveaway/ http://blog.lindtusa.com/lindt-easter-basket-giveaway/#comments Fri, 30 Mar 2012 15:36:33 +0000 http://blog.lindtusa.com/?p=626 Continue Reading...]]> What is an Easter without the beloved traditions we share?  Easter baskets are a staple of this holiday and with that in mind, we’re giving away 10 Lindt Hoppy Easter Baskets.  If you’re selected as a winner, you’ll receive the basket just in time for Easter!  Enter below for the chance to make your Easter a little sweeter this year.  View official rules here.

Looking to build an extraordinary basket on your own?  Learn how with a few tips from Lindt.



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Lindt Serves it Up Again at the Sony Ericsson Open http://blog.lindtusa.com/lindt-serves-it-up-again-at-the-sony-ericsson-open/ http://blog.lindtusa.com/lindt-serves-it-up-again-at-the-sony-ericsson-open/#comments Mon, 19 Mar 2012 13:15:18 +0000 http://blog.lindtusa.com/?p=614 Continue Reading...]]> Roger Federer and Lindt LINDOR is the perfect match of two Swiss-Superstars, and now both can be experienced in one location! Lindt LINDOR truffles is a proud sponsor for the second year in a row, of the Sony Ericsson Open in Key Biscayne, Florida from March 19th to April 1st, 2012. The Sony Ericsson Open is the 5th largest tennis tournament in the world featuring some of the best names in tennis, including Roger Federer.

Last year was a great success and we’re ramping up for round two! We’re honored to have the opportunity to partner with one of the greatest tennis players of all-time. Roger Federer’s down-to-earth personality and grace on the court has made him the perfect brand ambassador for Lindt chocolate.

So many great things are happening at this year’s tournament. The Lindt Dream Center, located in the Main Plaza opposite Gate B, has many fun activities and offerings. Visitors can experience the smooth melting LINDOR truffle and even have their picture taken with a life-size model of Roger Federer, which they can online and share with friends.

At the tournament, Lindt is giving away over $4,600 in Roger Federer autographed merchandise and Lindt Chocolate. Tennis Racquets, Nike Jackets, and Lindt LINDOR chocolate, are just a few of the great prizes. For those who will be joining us at the tournament, you can view the official rules for more info.  Not going to be at the Sony Ericsson Open?  You still have a chance to win!  Visit us on Facebook and enter daily until April 1st, for your opportunity to take home official Roger Federer autographed merchandise.  Additionally, keep an eye out for our Twitter giveaway taking place on Friday, March 23rd.

We look forward to another exciting year at the Sony Ericsson Open.  Good luck to Roger on the court, and to all who enter the Lindt Sony Ericsson Open Giveaways.

Share with us: Will you be watching or attending the event?

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Celebrating LINDT GOLD BUNNY’s 60th Year http://blog.lindtusa.com/celebrating-lindt-gold-bunny/ http://blog.lindtusa.com/celebrating-lindt-gold-bunny/#comments Thu, 08 Mar 2012 18:08:19 +0000 http://blog.lindtusa.com/?p=610 Continue Reading...]]> For 60 years, LINDT GOLD BUNNY has been an annual spring tradition, hopping its way into millions of Easter baskets and egg hunts year after year. In honor of this momentous occasion, Lindt is gearing up for a ton of exciting events that will enable fans and chocoholics to join in the celebration, while also supporting a great cause!

Autism Speaks Partnership:

Now in its fourth year, Lindt is partnering with Autism Speaks, the global leader in autism advocacy, to bring help and hope to the millions of families impacted by autism. When you do each of the following, Lindt will donate to Autism Speaks:

LINDT GOLD BUNNY Celebrity Auction:

To honor the 60 years that Lindt chocolate has been part of Easter traditions, more than 75 celebrities will be participating in the 2012 LINDT GOLD BUNNY auction. The impressive list of stars includes the likes of celebrity couple and actors, Sarah Jessica Parker and Matthew Broderick, singer Celine Dion, “Fashion Police” host and comic, Joan Rivers, famed footballer Tim Tebow, ever-popular octogenarian, Betty White, Emmy and Tony Award winner, Billy Crystal, and multiple Academy Award winning actress and singer, Barbra Streisand.

Through the auction, the celebrity-autographed porcelain LINDT GOLD BUNNY figures will be auctioned off on Ebay, from March 8 – 18th. 100% of the proceeds from the auction will     benefit Autism Speaks. The auction will officially launch on March 8th in New York City, with actress and autism advocate Holly Robinson Peete joining     representatives from Lindt and Autism Speaks to open the bidding and to celebrate the 60th birthday of LINDT GOLD BUNNY. Peete, whose son, Rodney, has autism, has long worked to raise awareness and funds for the cause. As a participant in the third season of “Celebrity Apprentice”  in 2010, Peete played for her own charity, the HollyRod Foundation, which provides support for families affected by autism. Early last year, Peete also hosted a weekly series on the daytime talk show, “The Talk” promoting autism awareness.


To celebrate the 60th birthday of the LINDT GOLD BUNNY, Lindt will be hosting the company’s first-ever LINDT GOLD BUNNY Day.  On March 8, 2012, one month before Easter, Lindt will be inviting chocolate lovers across the country to join in the celebration of the iconic figure’s milestone birthday by hopping down the chocolate bunny trail to their nearest Lindt store or shopping online at Lindt.com.  During the event, Lindt will give away more than 30,000 milk chocolate LIDNT GOLD BUNNY Day products in celebration of 60 sweet years. The first 500 customers at each Lindt Chocolate store on LINDT GOLD BUNNY day will receive their very own 100g  milk chocolate  LINDT GOLD BUNNY, absolutely free. The first 500 Lindt.com visitors who purchase any product will receive a free 3.5 oz LINDT GOLD BUNNY. Lindt will also be giving away free LINDT GOLD BUNNY products to consumers who attend a Lindt Chocolate R.S.V.P. party on LINDT GOLD BUNNY Day.

As Easter draws nearer, it is hard not to get excited about all the fun Lindt traditions associated with this lovely spring holiday. This year’s 60th birthday LINDT GOLD BUNNY celebration at Lindt will not only help showcase the company’s history  and tradition of premium excellence chocolate, but will give chocoholics everywhere even more reason to get their Easter baskets out early!

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#Pin4Autism and Make a Difference with Lindt [UPDATED] http://blog.lindtusa.com/pin4autism/ http://blog.lindtusa.com/pin4autism/#comments Thu, 08 Mar 2012 16:16:43 +0000 http://blog.lindtusa.com/?p=603 Continue Reading...]]> Remember back to when you were a kid, the excitement that Easter brought with it each year; the anticipation of what you would find in your Easter basket that Sunday morning, and the joy of the annual Easter egg hunt. While your days of awaiting the arrival of the Easter bunny might now be long passed, this year, Easter can still bring a little joy and excitement to your life and the lives of others. Lindt is partnering with Autism Speaks for the third year in a row to raise money for autism awareness and this year will be harnessing the power of social media.

**UPDATE: From today (April 3rd) until Easter, Lindt is increasing the donation amount to $10.00 per re-pin as we are committed to reaching our $10,ooo donation goal!**

With your help, Lindt will be donating up to $10,000 in addition to our other donations to this important cause.   So how do you get involved? Visit our #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that you enjoy most. For each #Pin4Autism pin, $1.00  $10.00 will be donated to Autism Speaks, per re-pin. While pin donations are limited to one per person, you can maximize your impact by inviting friends and family to get involved.

Here is how to make a donation:

  1. Visit our #Pin4Autism board on Pinterest
  2. Select the “Re-Pin” button on the tradition photo that you enjoy most.
  3. You can even customize the caption of the repinned image so that it includes your own personal message. Just make sure to keep the #Pin4Autism hashtag along with the donation text within caption to ensure that your donation is included.  Example Caption (bolded portion must remain):  “Egg decorating is my favorite Easter tradition!    [I just donated 10 dollars to the Autism cause by pinning this photo.  Learn how you can #Pin4Autism too by clicking on the image above.]”
  4. Select “Pin It”
  5. You’ve donated!

Want to do even more to help?  Recreate one of the Lindt inspired projects, whether it’s a recipe, craft, etc., that incorporates Lindt products on Lindt’s Pinterest page  and email Lindt and include the image or link to your creation, along with the subject line:  #Pin4Autism Donation.   Lindt will donate $25.00 to the cause for your efforts. Feeling extra creative? You can even create your very own Lindt Easter project pin and submit it.

So as you start to think about bunnies, bonnets, baby chicks, and all the other things that get you in the Easter spirit, don’t forget to spread some of the holiday love by getting on Pinterest and doing your part with Lindt to help an important cause.

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