The year 2010 has been a fantastic one for Lindt USA and we are honored to have had the opportunity to enjoy this ride with you; our loyal fans, followers and readers. Lindt has ventured onto a new path with our social media initiatives, recent product innovations and latest marketing campaigns.
This past year, we have partnered with Lindt’s Global Ambassador, Roger Federer and took part in an international campaign that included several other Lindt subsidiary countries. This initiative included a successful sweepstakes, a TV advertisement and more. We look forward to continuing with this partnership and increasing the number of consumer promotions in the upcoming year.
Lindt has proudly expanded its partnership with Autism Speaks and remains committed to local philanthropic endeavors with the United Way of Greater Seacoast here in New Hampshire. We plan to continue and these charitable efforts and only hope to expand our contribution in the years to come.
In June of 2010, Lindt USA expanded its facilities with the addition of a cocoa processing plant. We are now able to produce chocolate from bean to final exquisite chocolate creation and are thrilled to be able to keep much of the production of our chocolate here in the Stratham, New Hampshire facility.
This year we also saw an unprecedented level of brand support with television commercials, print advertisements and more. The increase in marketing efforts stands as a true testament to the overall success of the organization. Also contributing to the growth of Lindt USA is the addition of our new Lindt Chocolate R.S.V.P. program. Stay tuned for details on this exciting new opportunity and how you can be a part of it.
We look forward to engaging with our consumers in new and exciting ways this coming year, giving you opportunities to help shape Lindt’s innovative ideas and rewarding your passion with opportunities to win!
May you have a happy and healthy New Year to come!
President and Cheif Executive Officer
Lindt & Sprungli (USA) INC.