Lindt Lindor & the Sony Ericsson Open

Lindt Lindor Truffles is the proud sponsor of the 2011 Sony Ericsson Open in Key Biscayne, Florida where Lindt global ambassador Roger Federer will be among other tennis greats to compete for the prestigious title. From March 21 to April 3rd, tournament attendees can visit the Lindt Lindor Dream center inside the main gate. Fans will have the opportunity to sample Lindt’s iconic Lindor truffles, learn from the virtual Lindt Master Chocolatier and have their picture taken with a life-size replica of Roger Federer.

During the event, Lindt will be hosting an in-stadium texting promotion which will give fans the chance to win a seat upgrade. If you’re planning on attending the event, keep an eye out for the giant Lindor truffles to see the fantastic seats available to win!

Social Media Elements

This year, the Sony Ericsson Open is set to be the first fully FourSquare integrated sporting event. Fans will have the opportunity to earn badges, win prizes and get closer to the action than ever before. Lindt is participating as well by offering FourSquare users a check-in incentive during one of the tournament days. Read more about Lindt’s participation at the Sony Ericsson open here.

In addition to FourSquare, Lindt will be participating via Facebook and Twitter.  A photographer will be on-site to take photos that will be featured on the Lindt Chocolate USA Facebook page. For those tennis fans who are unable to join the fun in Miami, three Roger Federer autographed duffle bags filled with Lindor Truffles will be up for grabs in the Lindt SEO Twitter Giveaway. Beginning on March 21, 2011 and ending on April 3, 2011, Twitter users will have the opportunity to enter daily. Visit the Lindt USA Twitter page on Monday to view the giveaway tweet and official rules.

Don’t forget: Lindt is giving consumers the opportunity to win a dream getaway to Switzerland: home of Lindt Chocolate and Roger Federer on  Visit daily and play!

Visit Lindt Chocolate Unwrapped & our social media channels for photos and more from the event!

  • Jim

    At the Sony Ericsson Open in Miami on March 28, the Lindt booth was taking pictures of fans with a Roger Federer cutout. I was given a Lindt business and I expected to be able to find my picture onine. No such luck. Are those pictures online?

  • Lindt Chocolate

    Hi Jim, which day did you visit our booth on? They should be on our Facebook page at If you click on the “photos” tab on the left hand side, you can look through the albums based on which day you attended. Let us know if you find it and/or if you need additional assistance.