#Pin4Autism and Make a Difference with Lindt [UPDATED]

March 8, 2012 - Posted In: Corporate - Posted By: Seasonal Team

Remember back to when you were a kid, the excitement that Easter brought with it each year; the anticipation of what you would find in your Easter basket that Sunday morning, and the joy of the annual Easter egg hunt. While your days of awaiting the arrival of the Easter bunny might now be long passed, this year, Easter can still bring a little joy and excitement to your life and the lives of others. Lindt is partnering with Autism Speaks for the third year in a row to raise money for autism awareness and this year will be harnessing the power of social media.

**UPDATE: From today (April 3rd) until Easter, Lindt is increasing the donation amount to $10.00 per re-pin as we are committed to reaching our $10,ooo donation goal!**

With your help, Lindt will be donating up to $10,000 in addition to our other donations to this important cause.   So how do you get involved? Visit our #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that you enjoy most. For each #Pin4Autism pin, $1.00  $10.00 will be donated to Autism Speaks, per re-pin. While pin donations are limited to one per person, you can maximize your impact by inviting friends and family to get involved.

Here is how to make a donation:

  1. Visit our #Pin4Autism board on Pinterest
  2. Select the “Re-Pin” button on the tradition photo that you enjoy most.
  3. You can even customize the caption of the repinned image so that it includes your own personal message. Just make sure to keep the #Pin4Autism hashtag along with the donation text within caption to ensure that your donation is included.  Example Caption (bolded portion must remain):  “Egg decorating is my favorite Easter tradition!    [I just donated 10 dollars to the Autism cause by pinning this photo.  Learn how you can #Pin4Autism too by clicking on the image above.]”
  4. Select “Pin It”
  5. You’ve donated!

Want to do even more to help?  Recreate one of the Lindt inspired projects, whether it’s a recipe, craft, etc., that incorporates Lindt products on Lindt’s Pinterest page  and email Lindt and include the image or link to your creation, along with the subject line:  #Pin4Autism Donation.   Lindt will donate $25.00 to the cause for your efforts. Feeling extra creative? You can even create your very own Lindt Easter project pin and submit it.

So as you start to think about bunnies, bonnets, baby chicks, and all the other things that get you in the Easter spirit, don’t forget to spread some of the holiday love by getting on Pinterest and doing your part with Lindt to help an important cause.

  • http://blog.lindtusa.com/lindt-gold-bunny-60-years-strong/ » Lindt Gold Bunny: 60 Years Strong

    [...] for every Pinterest Easter Pin creation (up to [...]

  • Carolyn Bernardii

    I love raiding the baskets of the kids across the street!

  • http://www.rer-group.co.uk/?p=8636 How does Pinterest make money? | RER Group

    [...] a look at Lindt Chocolate’s Pin4Autism campaign. It’s solid cause marketing in the service of building brand and list power on [...]

  • http://classymommy.com/lindt-hoppy-easter-basket-giveaway/ Lindt Hoppy Easter Basket #Giveaway

    [...] LINDT GOLD BUNNY is also the bunny that gives back, with 10 cents of proceeds donated to Autism Speaks for each bunny sold in the U.S. in 2012. Lindt is also donating up to $25 to Autism Speaks for every #Pin4Autism pin on Pinterest through Easter.  To participate,  visit Lindt’s #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that you enjoy most.  For more details, click here. [...]

  • http://www.facebook.com/profile.php?id=635761469 Laura Kockelkorn

    Too bad Autism Speaks is a corrupt ‘charity’..  sorry I can’t particpate and I urge others not to as well. My son has autism and that organisation is an INSULT to him. 

  • http://mommymandy.com/lindt-easter-basket-giveway-ends-april-1st/ Lindt Easter Basket *Giveway ends April 1st* | MommyMandy l California Mom Blog

    [...] LINDT GOLD BUNNY is also the bunny that gives back, with 10 cents of proceeds donated to Autism Speaks for each bunny sold in the U.S. in 2012. Lindt is also donating up to $25 to Autism Speaks for every #Pin4Autism pin on Pinterest through Easter.  To participate, your readers can visit Lindt’s #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that they enjoy most.  For more details, click here. [...]

  • http://momtidbits.com/2012/03/lindt-gold-bunny-giveaway/ Lindt Gold Bunny Giveaway

    [...] LINDT GOLD BUNNY is also the bunny that gives back, with 10 cents of proceeds donated to Autism Speaks for each bunny sold in the U.S. in 2012. As part of Lindt’s partnership with Autism Speaks, Lindt is also donating up to $25 to Autism Speaks for every #Pin4Autism pin on Pinterest through Easter.  To participate, simply can visit Lindt’s #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that they enjoy most.  For more details, click here. [...]

  • http://twitter.com/AlaskaGates Theresa Gates

    I applaud Lindt for standing up and supoorting autism however what would be a better help is making a chocolate that is suitable for an autistic diet.   Gluten/dairy/soy are main foods that autistic individuals cannot tolerate.  

  • Tdbrs2

    I am a consultant for Lindt RSVP and I have an Autistic Child in my home and he absolutely loves Lindt Chocolate and was excited to see the Easter Baskets in the catalog were helping raise money for Autism Speaks. 

  • http://www.shescribes.com/2012/03/lindt-gold-bunny-mini-eggs-giveaway-ends-43112.html Lindt Gold Bunny & Mini Eggs Giveaway (ends 4/31/12) | She Scribes

    [...] As part of Lindt’s partnership with Autism Speaks, Lindt is also donating up to $25 to Autism Speaks for every #Pin4Autism pin on Pinterest through Easter.  To participate, your readers can visit Lindt’s #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that they enjoy most.  For more details, click here. [...]

  • http://themomreviews.com/2012/03/26/giveaway-lindt-chocolate-partners-with-autism-speaks-pin4autism.html #Giveaway | Lindt Chocolate Partners with Autism Speaks! #Pin4Autism | The Mom Reviews

    [...] As part of Lindt’s partnership with Autism Speaks, Lindt is also donating up to $25 to Autism Speaks for every #Pin4Autism pin on Pinterest through Easter.  To participate, you can visit Lindt’s #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that they enjoy most.  For more details, visit the Lindt blog, http://blog.lindtusa.com/pin4autism/ [...]

  • http://usefularts.us/2012/03/28/how-does-pinterest-make-money/ How Does Pinterest Make Money? Are Business Models Really All That? | UsefulArts.us

    [...] a look at Lindt Chocolate’s Pin4Autism campaign. It’s solid cause marketing in the service of building brand and list power on [...]

  • http://247moms.com/2012/03/win-lindt-hoppy-easter-basket/ WIN – Lindt Hoppy Easter Basket

    [...] This year marks the 60th birthday of the #1 selling chocolate bunny in the U.S., LINDT GOLD BUNNY.  LINDT GOLD BUNNY is also the bunny that gives back, with 10 cents of proceeds donated to Autism Speaks for each bunny sold in the U.S. in 2012. Lindt is also donating up to $25 to Autism Speaks for every #Pin4Autism pin on Pinterest through Easter.  To participate, your readers can visit Lindt’s #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that they enjoy most.  For more details, click here. [...]

  • http://www.myfourmonkeys.com/2012/03/lindt-partners-with-autism-speaks-to-raise-awareness-this-easter-season-giveaway/ LINDT GOLD BUNNY Giveaway

    [...] and include the image or link to your creation, along with the subject line: #Pin4Autism Donation. Click here to find out more and get detailed instructions on the #Pin4Autism [...]

  • http://momsneedtoknow.com/giveaway-lindt-easter-basket-55/ Giveaway | Lindt Easter Basket ($55 Value) — Moms Need To Know ™

    [...] visit Lindt’s #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that you enjoy most.  For more details, click here. [...]

  • http://blog.lindtusa.com/celebrating-lindt-gold-bunny/ » Lindt Gold Bunny: 60 Years Strong

    [...] for every Pinterest Easter Pin creation & $1 for every #Pin4Autism re-pin (up to [...]

  • http://www.thesuburbanmom.com/2012/03/30/easter-basket-ideas-lindt-chocolate-giveaway/ Easter Basket Ideas ~ Lindt Chocolate + Giveaway | TheSuburbanMom

    [...] $10,000) for every pin re-pinned from Lindt’s #Pin4Autism board on Pinterest through Easter. Learn more about particating here or visit Lindt’s #Pin4Autism board and re-pin the Easter tradition photo that you enjoy most. [...]

  • http://cocktailswithmom.com/2012/04/lindt-milk-chocolate-bunny-mini-eggs-giveaway-402/ Lindt Milk Chocolate Bunny & Mini Eggs Giveaway {4/02} | Cocktails With Mom

    [...] LINDT GOLD BUNNY is also the bunny that gives back, with 10 cents of proceeds donated to Autism Speaks for each bunny sold in the U.S. in 2012. As part of Lindt’s partnership with Autism Speaks, Lindt is also donating up to $25 to Autism Speaks for every #Pin4Autism pin on Pinterest through Easter.  To participate, your readers can visit Lindt’s #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that they enjoy most.  For more details, click here. [...]

  • http://blog.willowmarketing.com/5-ways-non-profit-organizations-can-use-pinterest/ 5 Ways Non Profit Organizations Can Use Pinterest

    [...] an example of a for profit organization  (Lindt Chocolate) partnering to raise funds for a non profit (Autism [...]

  • http://themombuzz.com/2012/03/22/lindt-hoppy-easter-basket-win-pin4autism/ Lindt Hoppy Easter Basket #win #Pin4Autism

    [...] Lindt is also donating up to $25 to Autism Speaks for every #Pin4Autism pin on Pinterest through Easter.  (To participate, visit Lindt’s #Pin4Autism board on Pinterest and select and re-pin the Easter tradition photo that you enjoy most.  For more details, click here.) [...]

  • http://www.facebook.com/sensoryedge Sensory Edge

    Wow! Thank you Lindt.

  • http://didoodlings.com/pin-it-for-autism-lindt-donation/ Pin It For Autism #Lindt Donation | DI DOODLINGS

    [...] more details on other ways to help check out their Autism page. Your creativity could mean an additional $25 [...]

  • http://blog.lindtusa.com/thank-you-with-your-help-lindt-raised-129716-for-the-autism-cause/ » $129,716 Raised for the Autism Cause!

    [...] for pins & re-pins in the #Pin4Autism Pinterest campaign = [...]

  • http://celiazsem12.wordpress.com/2012/07/10/day-8-what-about-brands/ Day 8 – What about brands? « celiazsem12

    [...] is the name of an action that the brand made to get people involved about autism (more information here). Basically, Lindt donated 10$ each time someone re-pinned the picture of the campaign. They could [...]

  • http://www.mysteryapplicant.com/2012/08/15/companies-get-creative-three-ways-to-use-social-media-to-attract-top-talent/ Companies get creative: Three ways to use social media to attract top talent

    [...] season Lindt donated $1.00 to the charity Autism Speaks for every pin that included the words #Pin4Autism (as of April the 3rd until Easter this rose to $10.00 in their bid to reach $10,000). By promoting [...]