Sixty years is nothing to sneeze at, and this year, Lindt GOLD BUNNY Day kicked off in grand fashion to celebrate 6 consecutive decades that Lindt chocolate has been a part of Easter traditions. With your help, Lindt USA raised $129,716 in total this year for Autism Speaks.
To help get everything hopping, seventy-five celebrities participated in the 2012 Lindt GOLD BUNNY auction. The impressive list of stars included singer Celine Dion, famed footballer Tim Tebow, ever-popular octogenarian, Betty White, Emmy and Tony Award winner, Billy Crystal, and multiple Academy Award winning actress and singer, Barbra Streisand.
Almost 1,800 total bids were accumulated for this year’s auction, with the biggest single bid going for the bunny signed by Ms. Streisand, earning the worthy charity $1,476 alone. Coming in a close second was everyone’s favorite “Golden Girl”, Betty White, whose golden cottontail brought in $1,375. In third place was “Glee” star, Dianna Agron ($598.52), followed by Celine Dion ($568), Jennifer Nettles ($415), and Tim Tebow ($405).
In addition to the auction, Lindt raised:
- 10¢ with every purchase of Lindt Gold Bunny = $100,000
- $1 with every eCard sent via lindtgoldbunny.com = $348
- $1/$10/$25 for pins & re-pins in the #Pin4Autism Pinterest campaign = $10,000
- $2 with every purchase of a pre-filled Easter basket via Lindt.com, Lindt Chocolate Shops, and Lindt Chocolate R.S.V.P = $4,240
Your participation this Easter season has helped bring hope to the millions of families impacted by autism. One small bunny can make one BIG difference.